Aesté – A Luxury Fragrance Brand Identity
Aesté is a premium home fragrance brand that blends elegance with atmosphere. Specialising in candles, room sprays, and aromatherapy products, Aesté is all about creating immersive scent experiences that transform everyday spaces into something truly special. This brand identity was designed to feel luxurious, timeless, and effortlessly sophisticated - while still carrying a modern edge.
What’s included in the brand identity?
✔ Primary Logo – A refined wordmark that embodies elegance with its soft, flowing curves and high-end appeal.
✔ Secondary Logo – A versatile version of the primary logo, perfect for packaging, marketing, and digital use.
✔ Submark – A signature circular brand mark featuring a modern starburst element, reinforcing the brand’s celestial and dreamy aesthetic.
✔ Colour Palette – A curated mix of warm neutrals, deep browns, and soft blush tones, designed to evoke a sense of luxury, warmth, and comfort.
✔ Typography – A balance of sleek serif and elegant cursive, creating a sophisticated yet inviting brand presence.
✔ Packaging Design – Sleek, minimal candle and spray packaging, with an emphasis on texture, contrast, and tactile finishes.
✔ Brand Collateral – Business cards, scent discovery cards, and storefront design, each crafted to bring the Aesté experience to life.
Why Branding Matters in Luxury Fragrance?
In the world of home fragrance, branding is more than just aesthetics - it’s about creating a sensory experience that customers can connect with. From the first glance at the packaging to the moment they light a candle or spritz a scent, every detail of Aesté’s identity was designed to reflect quality, indulgence, and mood-setting beauty.
Looking for a brand identity that embodies luxury?
Let’s craft something extraordinary together. Studio Bunny specialises in creating unique, personality-packed branding for small businesses. Whether you’re refreshing an existing brand or starting from scratch, let’s make something unforgettable. Get in touch today!