Genevieve Vaughn - Warm & Romantic Florist Brand Identity

A warm and romantic brand identity for a boutique florist

Genevieve Vaughn is a boutique florist offering thoughtfully arranged blooms for every occasion - crafted with care and sentiment. This brand identity was designed to capture the emotional, nostalgic, and timeless beauty of floristry.

From the elegant typography to the floral-inspired palette, every element of the Genevieve Vaughn brand was created to feel full of heart. The result? A refined, romantic identity that celebrates both the beauty of nature and the meaningful moments flowers help us express.

✿ What we created:

✔ Primary Logo – A soft, graceful wordmark with a nod to classic letterforms.

✔ Secondary Logo – A compact version for versatility across packaging and signage.

✔ Submark – A custom monogram ideal for stamps, stickers, and smaller applications.

✔ Colour Palette – Crimson Bloom, Soft Lilac, Antique Petal, and Deep Olive - earthy, floral tones that feel rich and nostalgic.

✔ Typography – A classic serif for the logo, paired with a clean, minimal supporting typeface.

✔ Collateral – Business cards, flower care cards, mobile website mockup, flower food packaging, and more—designed to bring consistency and charm to every customer touchpoint.

✿ Why it works:

This brand identity is designed to evoke emotion - offering a sense of romance, nostalgia, and elegance. It’s soft, memorable, and timeless… just like a beautiful bouquet.

Looking to bring a similar warmth and personality to your florist or creative business? Get in touch today!