Nutty by Nature - Cheeky Peanut Butter Brand Identity
Welcome to Nutty by Nature, the peanut butter brand that’s a little cheeky, a little silky, and a whole lotta natural.
Designed to stand out on shelves and socials, this brand identity balances playful personality with clean, down-to-earth visuals. From the bold logo suite to the tongue-in-cheek colour names (we’re looking at you, Lilac Drizzle), every detail is crafted to feel smooth, fresh, and a bit unexpected - just like the product itself.
What we created:
A cheeky, versatile logo suite (primary, secondary & submark)
A rich colour palette with playful names that reflect the vibe
A confident typography system that feels both modern and grounded
A front-facing jar label design to bring the identity to life
Brand strategy that leans into humour, quality, and personality
Because let’s face it: in the world of nut butters, bland branding doesn’t spread.
💌 Love this look? Let’s create something unforgettable for your biz. I’m now booking custom branding projects!
