Seaborn Co. - A Sustainable Swimwear Brand Identity

Seaborn Co. creates fashion-forward swimwear using repurposed ocean plastic - because feeling good in your swimsuit should feel good for the planet too. With a strong focus on sustainability and conscious design, the brand needed an identity that felt clean, confident, and effortlessly cool.

Our goal was to reflect Seaborn Co.’s ocean-first mission while creating a polished, professional look that would stand out on the shelf and online.

✿ What’s included in the brand identity:

✔ Primary Logo – A bold yet minimal wordmark.

✔ Secondary Logo – A stacked, simplified version for tighter spaces and versatile branding.

✔ Submark – An abstract ‘S’ resembling flowing water—perfect for stamps, stickers, and swim tags.

✔ Colour Palette – A fresh mix of pink, seafoam green, deep navy, and soft blues - evoking salty air and sunny days.

✔ Typography – A thoughtful blend of fonts that strike the perfect balance between modern + grounded.

✔ Brand Collateral – Thoughtfully designed packaging and product tags that support the brand’s eco-conscious story.

✿ Why branding matters for purpose-driven businesses:

For sustainable brands, your visuals are often the first point of connection. A cohesive, thoughtful identity builds trust and shows your audience that you care - about your mission and their experience.

📩 Need a brand identity that’s both intentional and beautiful?

Let’s make something that aligns with your values and turns heads. Let’s make it happen Get in touch today!