Baya Baya - A Juicy, Playful Brand Identity for an Acaí Bar

Juicy, playful branding for a tropical açaí bar

Baya Baya is a fruity little identity packed with feel-good flavour. Designed for a tropical açaí bar serving up colourful bowls and smoothie cups, the goal was to create a bold and energetic brand that felt as fresh and vibrant as the product. Think summer in a cup - bright, juicy, and full of personality.

With a hand-drawn logotype, custom fruit illustrations, and a colour palette inspired by tropical ingredients, this brand identity was made to stand out on signage, packaging, and social media. Whether it’s a takeaway cup or an Instagram post, every detail of Baya Baya brings a splash of sunshine and fun to the experience.

What’s included in the brand identity:

✿ Logo suite - primary, secondary & submark logos

✿ Hand-drawn fruit icons

✿ Juicy, playful colour palette

✿ Font selection

✿ Takeaway packaging concepts

✿ Sticker designs & signage mockups

✿ Brand guidelines

Why strong branding matters in this space

In a market full of smoothie bars, açaí cafes, and juice spots, standing out takes more than just good ingredients. Your visual identity is what draws people in and makes them remember you. For a brand like Baya Baya, it’s all about creating an instant emotional connection - something fun, bold, and irresistibly photo-worthy.

With social media playing a major role in how customers discover and engage with food brands, having a cohesive and eye-catching identity can make all the difference. From packaging to Instagram, Baya Baya is built to be shared.

✨ Want to create a brand that’s fresh, flavourful, and full of personality? Let’s bring your vision to life → Contact Studio Bunny today!