CHKPA - A Bold, Modern Take on Hummus Branding

Bold branding for the hummus brand that’s anything but boring.

CHKPA is here to shake up the dip aisle. Crafted for a new generation of snackers, this brand combines vibrant visuals with playful messaging to bring hummus into the spotlight. The identity needed to feel fresh, confident, and irresistibly fun - while still communicating quality and care.

✹ What’s included in the brand identity:

✷ A bold, custom logo suite (primary, secondary + submark)

✷ A punchy colour palette featuring Lemon Whip, Cool Mint, and Wild Olive

✷ Packaging design for CHKPA’s “Garlicky Goodness” dip

✷ A mobile homepage mockup for a modern, scroll-stopping web presence

✷ Collateral including business cards, recipe cards + social media graphics

Every element of the brand was designed to reflect flavour, energy, and modern appeal.

✹ Why strong branding matters in this space:

The grocery shelves are crowded - but branding is how you stand out. With so many natural and plant-based products leaning into muted, minimalist design, CHKPA proves there’s power in personality. This identity captures attention, builds connection, and leaves a lasting impression - turning a simple dip into a must-have brand.

✨ Need branding that looks good and does good? Let’s make it happen. Slide into my inbox to get started 💌 Let’s make something unforgettable. Get in touch today!