Pace+ - Bold Brand Identity For Skincare That Goes The Distance

Pace+ is a modern skincare brand made for movement - designed for active routines, gym bags, and everything in between. This brand identity was created to support Pace+ in standing out in the wellness space, targeting health-conscious consumers who want high-quality face and body care that fits into their workout lifestyle.

✹ What’s included in the brand identity:

• Primary Logo, Secondary Logo + Submark

• Bold, high-contrast colour palette

• Playful yet purposeful brand typography

• Social media graphics

• Product mockups across packaging and skincare tubes

From the soft, rounded logo to the confident colour choices, every detail of the Pace+ brand identity was crafted to feel energised, playful, and modern - striking a balance between active and approachable. The warm brown paired with the lavender-like tone adds a sense of grounded freshness, helping the brand feel elevated and friendly at once.

✹ Why branding matters in the Skincare space:

The wellness and skincare market is saturated, especially in the clean beauty and activewear-adjacent categories. For Pace+ to connect with its niche — a sporty, on-the-go audience — the brand identity had to feel fresh, memorable, and built for real life. Thoughtful, expressive branding builds trust and recognition, whether it’s sitting on a gym shelf, packed in a carry-on, or showing up on your feed.

✨ Your brand deserves to move with purpose. Whether you’re launching something new or giving your brand a glow-up, let’s create an identity that feels so you. 📩 Ready to bring your vision to life? Enquire now - bookings open for 2025!