Loa + Faye – Dreamy Skincare Brand Identity

Loa + Faye is a skincare brand designed to help you feel most you in your skin - gently playful, modern, and a little bit magical.

This identity was all about creating a soft, expressive brand world that feels fun without losing its polish. From the bouncy custom type to the starry details and pastel packaging, everything was designed to feel fresh, friendly, and full of personality.

Whether it’s the minty-milk colour palette or the joyful, sky-high lip balm mockups, Loa + Faye invites customers into a brand experience that’s light, lovely, and impossible to forget.

✹ What’s included in the brand identity:

✷ Primary, secondary + submark logos

✷ Curated colour palette

✷ Typography suggestions

✷ Business card design

✷ Product packaging design (lip balm tubes + boxes)

✷ Brand icons and playful star motifs

This one was a dream from start to finish! 💖

✹ Why branding matters in skincare

In the skincare space, branding is everything. With so many products competing for attention, a thoughtful identity helps a brand stand out, build trust, and connect with customers emotionally - before they’ve even opened the box. Loa + Faye needed to feel personal, feel-good, and totally unforgettable… and that’s exactly what we created.

✨ Want a brand identity that feels totally you? Let’s make it happen. Slide into my inbox to get started 💌 Let’s make something unforgettable. Get in touch today!