Plately - A Feel-Good Identity for a Plant-Based Meal Kit

What’s on your plate lately?

Plately is a meal kit brand made for real life - designed to make eating well easy, without the stress. 100% plant-based and proudly local, Plately brings fresh ingredients and fuss-free recipes straight to your door so you can throw together something good, any day of the week.

The brand identity balances feel-good warmth with fresh energy - think friendly typography, a sun-drenched colour palette, and playful packaging moments that make cooking at home feel a little more exciting. From the bold delivery box to the Lazy Sunday Pasta pouch, every detail was crafted to feel wholesome, joyful, and full of flavour.

Because in a world of busy schedules and uninspired dinners, Plately makes the everyday feel worth celebrating.

✹ What’s included in the brand identity:

✷ Primary, secondary + submark logos

✷ Curated colour palette

✷ Typography suggestions

✷ Packaging Design (Delivery Box + Meal Label)

✷ Business card design

✹ Why branding matters in the food space

In the growing world of plant-based and wellness-led products, thoughtful branding is what turns a good idea into a lasting connection. With so many choices on the shelf (and in our feeds), people gravitate to brands that feel aligned with their values - brands that look good and stand for something. For Plately, we wanted the visuals to reflect how easy, delicious, and empowering plant-based eating can be - no compromises, no clichés.

✨ Need branding that looks good and does good? Let’s make it happen. Slide into my inbox to get started 💌 Let’s make something unforgettable. Get in touch today!